The August book of the month for On the Same Page with Synchronicity was Sell Like Crazy by Sabri Suby. Sabri Suby is the founder of Australia’s #1 fasted growing digital marketing agency and in this book he reveals the secret selling systems he used to generate $1.33 billion in client revenue.
Here are 6 (of the many) valuable lessons we learned from Sell Like Crazy:
1) Benefits sell, not features.
“People buy things that make them feel better about themselves” – David Ogilvy
2) The job of an ad is not to sell a product, it’s to sell the click.
People don’t buy something without clicking on an ad, most of the time… well, they physically can’t purchase directly from an ad, so why would you try and sell the product directly from the ad? This is the biggest mistake we see in online marketing…
The ad has one job, and one job only… it’s to sell the click. The ad must compel people to click. The most powerful driving factors to get someone to click are: curiosity & intrigue, shock, direct benefit, implied benefit, fear, vanity, and self interest.
3) You must know your customer intimately.
When it comes to acquiring new customers and dream clients you must understand who they truly are – beyond gender, age, location, etc. You have to go deeper and explore their deepest desires, fears, hopes, and dreams. You can use Reddit, Quora, Facebook groups, Amazon reviews, popular blogs, and social media platforms to do this research. We love using the website: answerthepublic.com
4) Those willing to spend the most to acquire a new client win… every time.
Investing in advertising that attracts prospects and converts that traffic into sales and dream clients will make more money than anything else. Why would you limit yourself to how much you should spend on advertising if it is a lucrative investment?
5) You must audit your time regularly.
Using Google calendar to plan out your day keeps you on track to getting everything done. I have found it helpful to plan out my meals & morning/night routine. There is power in hiring a personal chef & cleaner so that you have more time to do the things that drive your business forward.
4% of your activities create 64% of the revenue in your business.
You shouldn’t invest your time in boring, low value tasks. Hire team members to do the other things so that you can focus on the areas of your business that have the most leverage.
6) Business is 80% mindset and 20% systems.
If you have a poor mindset, low motivation, and surround yourself with negative people then your business will not prosper. Your mind is the most valuable asset that you have. Your thoughts create your reality. You have to think, feel, and act in new ways. Visualize the outcome (without the how) everyday. Where are you trying to go? What do you want to achieve and why? Getting very clear on your WHY is extremely powerful.
August Book of the Month:
Atomic Habits by James Clear
Join our book club, On the Same Page with Synchronicity! We will be communicating about the monthly book in the Telegram group, which you can join here!
If you don’t have Telegram, you can download it here.
On The Same Page with Synchronicity Book Club is a worldwide community of individuals dedicated to optimizing their lives and unlocking their true potential.
Once you join the group, you can pick up where we’re at or start when we release the following book of the month!