Why Average Is A Failing Formula

Why Average Is A Failing Formula

“In order to get to the next level of whatever you’re doing, you must think and act in a wildly different way than you previously have been. You cannot get to the next phase of a project without a grander mind-set, more acceleration, and extra horsepower."

- Grant Cardone

This month The Synchronicity team is reading The 10X Rule by Grant Cardone. This book is all about taking massive action to achieve every single one of your business dreams. None of this can be accomplished by taking average amounts of action. In this article, I will be discussing the four degrees of action and why average is a failing formula. 

Four Degrees of Action 

There are no shortcuts to success, besides taking massive amounts of action. According to Grant, there are four simple degrees of action and they are: do nothing, retreat, take normal levels of action, and take massive action. 


Do Nothing

This is the first degree of action. It literally means no longer taking any action to learn , achieve, and move forward in any area of your life. Someone in this state feels hopeless and willing to accept anything that comes their way. Signs of doing nothing include: boredom, lethargy, complacency, and lack of purpose. People will also find themselves justifying their actions, which takes just as much energy as doing the action. People who do nothing are not living up to their full potential. 


The second degree of action is to retreat. “Retreaters are those who take actions in reverse- probably in order to avoid negative experiences that they imagine will come as a result of taking action. The retreat personifies the ‘fear-of-success’ phenomenon.” This means that they may experience results that weren’t as expected and retreated in to no longer taking action to avoid what might happen. The misinterpreted failure is what caused them to retreat. Retreating can stem from childhood. We are told to be careful and not do certain things, which conditions us to retreat from that which we are curious about. People who retreat exert energy justifying themselves for retreating and will often blame their situation on situations that they think are out of their control, even though they have the option to adapt to any situation. An example of this is the stock marketing dropping or the unemployment rate being high. 

Normal Levels of Action

The third degree of action is taking normal levels of action. This is definitely the most common one. “This level of action creates the middle class and is actually the most dangerous – because it’s considered acceptable. People in this group spend their lives taking enough action to appear average and create normal lives, marriages, and careers; however, they never do quite enough to create real success.” Average means less than extraordinary. Do you want to live this life knowing that you are operating way below your true potential? If someone tried to sell you on something that was advertised as average, would you buy it?

Massive Action 

The fourth degree of action is taking massive action. Although uncommon, it is the most natural state. Children and nature are both taking massive amounts of action. “Taking massive action means making somewhat unreasonable choices and then following these up with even more action.” Some may think this obsessive or insane, but if you can tune out the outside noise and just focus on moving forward you will achieve massive success. Massive amounts of action also create problems, so if you don’t have any problems then you are not taking enough action. One of the best ways to take larger amounts of action is to accept every opportunity that comes your way. “It’s better to suck and be seen than not to be seen at all.”

Average is a Failing Formula 

What can you expect to receive if you perform average actions? Average results. Average actions also don’t prepare you for any unexpected turns in life. What can you do? Decide that you will not live an average life and that you must approach every activity with massive action. You must embrace a “greater-than-average” thought and action process. Surround yourself with exceptional people, who you want to model in your success and rid yourself of any concept of average. 

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